Sales of pickup trucks are often a sign of strength or weakness in the small business and construction sector, as these types of businesses are the most common users of these vehicles. With that in mind, today's numbers from Ford regarding F-Series sales are another strong positive signal. During the month of August, sales of the F-Series totaled just over 71,000, which represented a 22% increase over August of last year and was the highest August reading since 2006.
With this month's increase, total sales of F-series trucks for 2013 have risen to 499K. This also represents the highest year to date total through August since 2006's level of 546K. This morning's news is not only good news just for Ford (where trucks are a high margin product), but it also should ease some concerns regarding the economy in light of the recent weakness we've seen in some indicators.